57 °F | 14 °C 
Our Story
The Pinnacle is the region’s premier lifestyle shopping destination. Our outdoor shopping complex is anchored by national retailers like Bass Pro, CARMAX, the region’s largest Belk, and Best Buy. You can enjoy a great selection of eateries, from fast food to sit down dining, along with unique entertainment opportunities like Pinnacle 12 – Marquee Cinemas Megaplex theater.
Our Mission
Our mission is simple, but elegant. We strive to elevate the shopping experience by giving our audience an expansive range of shopping, dining and entertainment options in an outdoor setting that is clean, efficient and beautifully designed.
60k
Vehicle Traffic Near Pinnacle Daily
1 Million
People Living in Pinnacle Market Area
1 Million+
Over a Million Square Feet of Retail Space
12 Screen
Cinema is NOW OPEN
Shop the Latest Styles
From fashion and decor, to outdoor equipment and electronics, The Pinnacle is your destination for all this and more! Whether you’re a fashionista looking for the hottest trends, an outdoorsman picking up some new gear, or someone in between, you’ll easily find what you need.
Satisfy Your Cravings
Nothing works up an appetite like a day of shopping and enjoying The Pinnacle. We have an array of fast casual and sit-down restaurants serving diverse flavors so you can easily find exactly what you’re craving.
Play
There’s loads of fun to be had during a day spent at The Pinnacle! In addition to shopping and dining, we offer a selection of family-friendly entertainment opportunities to ensure your visit is memorable. Plus, our beautiful outdoor destination gives you a chance to soak up some sunshine and enjoy the fresh air!
Shop the Latest Styles
From fashion and decor, to outdoor equipment and electronics, The Pinnacle is your destination for all this and more! Whether you’re a fashionista looking for the hottest trends, an outdoorsman picking up some new gear, or someone in between, you’ll easily find what you need.
Satisfy Your Cravings
Nothing works up an appetite like a day of shopping and enjoying The Pinnacle. We have an array of fast casual and sit-down restaurants serving diverse flavors so you can easily find exactly what you’re craving.
Play
There’s loads of fun to be had during a day spent at The Pinnacle! In addition to shopping and dining, we offer a selection of family-friendly entertainment opportunities to ensure your visit is memorable. Plus, our beautiful outdoor destination gives you a chance to soak up some sunshine and enjoy the fresh air!
Johnson Commercial Development
Johnson Commercial Development is a full-service real estate development and management company based in Bristol, Virginia. Steve Johnson, current president, founded the company in 1995. Johnson Commercial Development has built a successful real estate business based on superior relationships with its clients and demanding excellence from our development team. Call us for leasing or property development needs.