The Pinnacle, the region’s premier lifestyle shopping destination, is a title sponsor of Speedway in Lights, the largest light show of its kind in the South, through 2018.
“We’re delighted to join the Pinnacle in bringing this wonderful holiday experience to children and families,” said Claudia Byrd, executive director of the Bristol Chapter of Speedway Children’s Charities. “Speedway in Lights has become an essential part of Christmas for many thousands of visitors. It’s also a central source of support for dozens of child-based area charities, and we’re honored to have The Pinnacle as a capstone partner in the effort to uplift children in need throughout our region.”
Opening night for The Pinnacle Speedway in Lights Powered by TVA is Friday, Nov. 17 at 6 p.m. Shoppers who visit The Pinnacle retail locations starting Nov. 17 can bring a register receipt to the Speedway in Lights entrance booth for a Sunday visit and receive a $2 discount per vehicle.
“The Pinnacle is honored to be the title sponsor of Speedway in Lights benefiting Speedway Children’s Charities, a holiday tradition that creates lasting memories, while focusing on helping the needs of the region,” said Steve Johnson, owner and developer of The Pinnacle. “We hope that many of our shoppers will take their cash register receipts for $2 off admission on Sundays so they too can enjoy Speedway in Lights this year and help make next year even brighter for Speedway Children’s Charities and the organizations they serve.”
The five-mile journey through the grounds of Bristol Motor Speedway, illuminated by 2 million lights, is brought to life each year with the help of hundreds of dedicated staff and volunteers.
“This is such a rewarding project,” Byrd said. “It brings together so many people from across the region. Some construct the displays and set up the show while others dress up as characters, help direct traffic, or sell tickets and bring food. All of us love seeing our guests’ eyes light up as they drive through the lights, and knowing this event does so much to benefit children in our area—it’s just the perfect experience to share during a season focused around giving.”
Admission to The Pinnacle Speedway in Lights is $15 for cars Sunday through Thursday, and $20 for cars Friday and Saturday. Activity vans are admitted for $30 each and buses are admitted for $100 each. The event is open daily from 6-10 p.m., including Thanksgiving and Christmas Day.
For more information on Speedway in Lights, including the season’s schedule, admission pricing, and promotional guidelines, visit speedwayinlights.org or call 423-989-6900.
About the Bristol Chapter of Speedway Children’s Charities
Bristol Speedway Children’s Charities was founded in 1996 to help children in the surrounding area of Bristol Motor Speedway by Bruton Smith, Chairman of the Board of Speedway Motorsports, Inc. Operating as a 501(c)(3) nonprofit organization, Bristol Speedway Children’s Charities is governed by a board of local trustees whose sole purpose is to distribute the funds raised each year to qualified local children’s-based 501(c)(3) organizations. The Bristol chapter has distributed nearly $11 million since its inception.