Pinnacle developer, Steve Johnson, donates $1 million to United Way of Bristol endowment fund

(Bristol, Tenn.)—The developer of The Pinnacle retail complex, Steve Johnson, said today that in this season of giving, he wanted to give back to the communities served by Bristol’s United Way. He backed up that commitment with a $1 million check to the charity’s endowment fund.

“It’s the season of giving and there are a lot of people in our region in need,” said Johnson, President of Johnson Commercial Development. “These needs exist on a daily basis and I am fortunate to be in a position to give back and help those in need. Thus, I am happy to donate to the thousands of people served by the United Way of Bristol today by contributing $1 million to the charity’s endowment fund.”

Johnson proposed the endowment fund several years ago as the campaign chairman and later board president. Johnson’s goal was to fully fund the administration of the charity’s efforts so that 100 percent of donations to the annual fundraising effort will benefit the organizations served by the United Way of Bristol.

“I have witnessed the need by families and children in our region and I want them to know that when the endowment is fully funded, every dime that they contribute to the United Way of Bristol will go to those in need,” Johnson explained. “It is important to note that those who donate can designate that their dollars go to the United Way of their choice in our region. Thus, donors here can help serve United Ways from Johnson City, Kingsport, Greeneville, Elizabethton or those in Southwest Virginia. I know that this year’s Bristol fund drive is about 20 percent short of its goal. I urge everyone to pitch in this Christmas season, first to the annual fund or to our endowment fund.”

“Steve Johnson has been generous with his leadership for many years and today’s donation to our endowment is only the most recent example,” said Lisa Cofer, the United Way of Bristol’s Executive Director. “The leaders of our community and so many individuals and employees of local companies have been generous for many years. Today, I ask that we work to complete this year’s fundraising effort by reaching our goal by the end of this year. “

The Bristol United Way serves six organizations in the community, ranging from programs to help individuals in need pay their electric bills in the winter, to a food pantry and a program to find permanent housing for the homeless.

Donations can be made online via the charity’s website at

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